Leno to Primetime

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In what has to be one of the dumbest moves in entertainment history, NBC signs Jay Leno to do a nightly show at 10 PM Eastern, once his Tonight Show run is over.  I've never really understood the ratings that Leno gets.  I am a David Letterman kind of guy.  He is far more talented.  I do understand that Leno has his audience, I'm just not part of it.  But to move him to primetime on a broadcast network?

I would understand if they were putting him on one of the cable arms NBC-Universal owns.  But to eat up the 10 PM hour on NBC seems to be shooting themselves in the foot.  Or should I say leg for Plaxico Burress?  That hour is valuable airtime.  What happens to the various incarnations of Law & Order?  L&O mothership and SVU are currently occupying the 10 PM slot.  For good reason too, as some of their topics are a bit gory or racy for earlier timeslots.

A Leno "Daily Show" at 10PM would work if he was a little more serious.  Many people say Stewart, Colbert, and Letterman are excellent interviewers when it comes to the serious stuff.  I think there is only so much Will Smith and Angelina Jolie we can take.  To watch every weeknight would be horrible.

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    This page contains a single entry by Big Money Tony published on December 10, 2008 4:09 AM.

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